A company's image is built over the long term. Crisis management must be a consistent and ongoing process.
Crisis management teaches spokespeople to say the right things and communicate coherently in difficult situations.
Understanding your company's sensitive points makes it possible to list risks so that no potential threat harms the organization's image.
Having a crisis management plan guides your company to act correctly in times of conflict to preserve its image and reputation.
Preparing for risk prevention is also an important role of crisis management to make your organization able to:
• Act quickly when faced with a problem • Reduce the impacts of the crisis • Learn from mistakes
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CASES DE DESTAQUE
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