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The visual representation is established from a series of concepts that seek to stimulate sensations and emotions according to the purpose and values of the brand.
The visual identity is the personality of the brand. It is what leads to brand recognition and informs the consumer about the value of the brand.
According to the benefits established for the brand, the art direction encompasses the development of assets for print media, social media, layouts and more.
In addition to a well-represented concept in line with the company's values and offerings, the art direction is of great importance for integrated communication. Colors, shapes, lighting and image elements should make the consumer have a captivating experience and create a link with the brand.
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CASES DE DESTAQUE
CASES DE DESTAQUE
Offering communication services for over 37 years in Latin America to the most diverse sectors of the B2B and B2C markets.
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