The 44th President of the United States, President Barack Obama, comes to Brazil next month to be the keynote speaker of VTEX DAY, the main event of digital innovation in Latin America, which will be held in São Paulo, on May 30th and 31st. Hired by VTEX, the leader in digital retail technology, VIANEWS is responsible for disclosing and spreading the arrival of the President Barack Obama and managing the media interested in attending the event. The estimated audience for the event is 15,000 people, with the participation of more than 170 exhibitors.
At the same time, VIANEWS develops a strategic public relations planning for VTEX, aiming to position the company as the leading provider of multichannel solutions for digital transformation in Latin America. The focus is a continuous action plan of engagement with stakeholders and influencers that will help VTEX to expand its presence in business media and enhance its innovative image. The account is coordinated by the executive Viviane Andrade.