Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are
Anyone who thinks B2B digital campaigns consist only of whitepapers, eBooks and reports is very much mistaken. As well as actions aimed at B2C, a good digital marketing strategy for the corporate audience also contemplates the most varied content formats. Whether it is to position the brand or to generate and nurture leads, actions involve blog, social media posts and
(Português do Brasil) 
