Tag: marketing


Data Science and Communication: a successful union

Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are

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Marketing for Education: What are the opportunities for the sector?

Marketing has always played a key role when it comes to the education sector. A couple of years ago, it was easy to spot tons of ads spreaded on billboards, banners, flyers and in many other analogic medias. Enrollment in courses, schools or universities were taken in person. With the internet boom, that has changed. Nowadays it’s easier to find

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Marketing for fintechs: tips for planning your communication

Fintechs, the digital companies that combine finance and technology, are gaining space in the market every day. For this reason, in this post we will address the marketing for fintechs, their challenges and opportunities. According to a survey by the Inter-American Development Bank, Brazil is the country with the highest number of fintechs among 18 nations evaluated. Of the 1,166

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Content Marketing: Transformation throughout the century

Public people and companies have been sharing their own stories for hundreds of years. One of the first may have probably been Benjamin Franklin’s “Poor Richard’s Almanack” in the US. Launched annually, between 1732 and 1758, it had a greater purpose: to promote his own business in printing and publishing. Considered as one of the “Founding Fathers” of the United States,

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