Tag: marketing de conteúdo

23
Sep

Inbound PR: what does this term mean and why is it important?

The search for a professional who works on several fronts is a reality, and in the communication area this isn’t different. To keep up with market developments, public relations needs to permeate marketing, and the opposite also happens. This is how Inbound PR emerges. But after all, what does it mean and why is it important to be part of

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12
Jul

How to choose a content agency

Here in Brazil, a content agency operates in the most varied market segments, for most of the industry’s verticals. In addition, it integrates the branch that is resuming its growth. Responsible for producing information, this activity has a main participation in the communication strategy of companies, groups, institutions, among others. The tasks required to fulfill the service create a complex

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20
Jul

How brands can protect themselves against fake news

Certainly, the internet is the greatest invention of the human being in the last century. It shortened distances, expanded access to knowledge and, consequently, to information. It democratized the news through social media, making the ordinary citizen an important source of information as a communication group. Despite the numerous benefits, we witness some atrocities and one of the latest is

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