Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are
Marketing has always played a key role when it comes to the education sector. A couple of years ago, it was easy to spot tons of ads spreaded on billboards, banners, flyers and in many other analogic medias. Enrollment in courses, schools or universities were taken in person. With the internet boom, that has changed. Nowadays it’s easier to find
The search for a professional who works on several fronts is a reality, and in the communication area this isn’t different. To keep up with market developments, public relations needs to permeate marketing, and the opposite also happens. This is how Inbound PR emerges. But after all, what does it mean and why is it important to be part of
I have few certainties in life and one of them is that you want to see your company with strong position in Google’s search engine. And if you still do not have this ambition, I am sorry to say you late. Inbound Marketing (attraction marketing), if well properly, is one of best ways to increase organic traffic to your website.