About Us

A brief summary of our history...

Our history started to be written 35 years ago. We began as specialized public relations in Brazil for the Technology industry. Continuously evolving, VIANEWS has become a Communication and Digital Marketing agency specializing in projects in Latin America. Today, we work with the most diverse industries of the B2B and B2C markets.

We are well aware of the challenges that organizations in the Latin American market have to face, and we are ready to meet your demands. We manage the communication of companies to reduce their image risks and enhance their reputations. We support the entry, maintenance or increase of brand participations in their respective markets. It is only possible to work on this and achieve positive results by effectively positioning yourself as an extension of customers, with an experienced and multidisciplinary team.

Our expertise is clearly proven by successful cases – awarded in Brazil and Latin America!

Vianews America Latina



Pedro Cadina

Founder of VIANEWS Hotwire, he has been in the communications and marketing sector for 38 years. Specialist in strategic communication for major brands in Latin America.

Chief Operations Officer

Estela Bernardes

Business Executive, Operations Director, consultant and coach with more than 30 years of experience and a wide relationship in the Technology market.

Business Development Manager

Gabriel Perri

Advertising professional with over than 10 years of experience in Marketing & Commercial and is responsible for developing new businesses in Latin America.

Customer Success Manager

Joseane Carmo

Postgraduated journalist in Integrated Communication and Marketing. She has been working in corporate communication for over 12 years and is responsible for service coordination.

Digital Services Manager

Juliana Frutuoso

Advertising Professional with over 10 years working in Communication and Marketing. Large experience in Content Marketing, Performance, Events and Digital Campaign Management for different companies and advertising agencies.


Edison Zenatti

Business Executive, Associate Director, Consultant with over 30 years of experience and large relationship in the Technology and Innovation market.