About Us
A brief summary of our history...
Our history started to be written 35 years ago. We began as specialized public relations in Brazil for the Technology industry. Continuously evolving, VIANEWS has become a Communication and Digital Marketing agency specializing in projects in Latin America. Today, we work with the most diverse industries of the B2B and B2C markets.
We are well aware of the challenges that organizations in the Latin American market have to face, and we are ready to meet your demands. We manage the communication of companies to reduce their image risks and enhance their reputations. We support the entry, maintenance or increase of brand participations in their respective markets. It is only possible to work on this and achieve positive results by effectively positioning yourself as an extension of customers, with an experienced and multidisciplinary team.
Our expertise is clearly proven by successful cases – awarded in Brazil and Latin America!
MEET OUR LEADERSHIP TEAM
CEO
Pedro Cadina
Founder of VIANEWS Hotwire, he has been in the communications and marketing sector for 38 years. Specialist in strategic communication for major brands in Latin America.
Chief Operations Officer
Estela Bernardes
Business Executive, Operations Director, consultant and coach with more than 30 years of experience and a wide relationship in the Technology market.
Head of Public Relations
Julia Barroso
Julia Barroso has worked for over 20 years in communication with a focus on public relations and journalism. Julia has worked in publications, agencies and companies, such as Icatu Hartford. Among the places she attended as PR are, International Chamber of Commerce, Viatris Brasil, , Tijuca National Park, Beyoung and Amaro Aviation.
Business Development Manager
Gabriel Perri
Advertising professional with over than 10 years of experience in Marketing & Commercial and is responsible for developing new businesses in Latin America.
Head of Digital Marketing
Juliana Frutuoso
Advertising Professional with over 10 years working in Communication and Marketing. Large experience in Content Marketing, Performance, Events and Digital Campaign Management for different companies and advertising agencies.
Head of Innovation
Mar Minari
Nonbinary trans creative strategist, she has worked for over 10 years in design, digital marketing and advertising, where she specialized in creative direction, leading multidisciplinary teams and being directly responsible for B2B and B2C campaigns for brands such as Unilever, Ambev, Accor Hotels and Dow.
HR Coordinator
Carolina Perri
Has been worked in Human Resources area for more than 15 years with experience in both domestic and international fashion, aviation, and HR companies.As an HR generalist, is responsible for HR policies and company guidelines, and as a Business Partner – is responsible for aligning business objectives with employees and management in designated business units.
ASSOCIATE DIRECTOR
Edison Zenatti
Business Executive, Associate Director, Consultant with over 30 years of experience and large relationship in the Technology and Innovation market.