In the last quarter of 2019, VIANEWS was chosen to develop and implement a Public Relations plan in Latin America for McAfee in the Consumer segment.
The balance for the quarter was super positive. Altogether 139 media results were generated in Brazil, Argentina and Chile. Regarding the plan, Vianews exceeded all the planned KPIs for Latin America, including the number of clippings in Tier 1, in number of key messages and participation of the spokespeople.
During this period, we’ve also conducted a media training with the spokesperson for Brazil, who gave several interviews to the media. The results ensured high visibility for the brand through spaces in mainstream media in the region, such as the Folha de S. Paulo newspaper in Brazil, El Mercurio in Chile, and Infobae in Argentina.