Digital Marketing

Gerenciamento de Redes Sociais

Social network management

Working with social networks means being ready for the most varied challenges. Your followers or visitors can ask questions about your products, job vacancies, use the channels to make some kind of comment or a complaint, etc. Are you prepared for possible questions or do you know how to behave in the face of negative comments?

Social network management needs to take this whole process into account. The first step is to understand that each social media has a different character. The communication on LinkedIn cannot be the same as on Facebook or Instagram. Each channel has its own peculiarities and different types of audience. The strategies are different, which means that the tactics must be personalized.

This goes through an in-depth analysis of the social networks of your company, your competitors, and other industry benchmarks, initially. From then on and after the briefing meetings, detailed planning comes in. The tactics should be started with the posting schedule for each social network and with an extensive Q&A to automate, know how to behave and answer the questions asked by users. SAC 2.0 is an action that requires constant contact with your followers, in order to foster a good relationship.

Content Marketing

Telling good stories is the safest manner to gain anyone’s attention. This is not a simple task, as it requires knowing your audience well, knowing what they are consuming, and putting the right message across through quality content that really attracts your target personas. In short, Content Marketing is also an action that should be initiated through data analysis, but that goes through the creativity of a skilled team to develop the material, whether it be a social media campaign, an e-book, or a white paper.

Our versatile digital team thinks “out of the box” and manages to translate your demands into quality content, a reference for the segment you want to impact. This Marketing model seeks to provoke your audience, mainly with a view to making your visitors enchanted and having them return to your brand. Content Marketing helps you move from the Top of Funnel (“ToFu”) barrier to the Middle of Funnel (“MoFu”).

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Marketing de Conteúdo

Let's talk? Contact us!

Whether it be for coffee, chatting about the market or getting to the point, we want to talk to you.

Email: contato@vianews.com.br

Phone: +55 11 3868-0188

Rua Lincoln de Albuquerque, 259, CJ. 91 Perdizes
São Paulo/SP – Brasil CEP: 05004-010

Let's talk? Contact us!

Whether it be for coffee, chatting about the market or getting to the point, we want to talk to you.

Email: contato@vianews.com.br

Phone: +55 11 3868-0188

Rua Lincoln de Albuquerque, 259, CJ. 91 Perdizes
São Paulo/SP – Brasil CEP: 05004-010