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COMMUNICATION AND DIGITAL MARKETING FOR LATIN AMERICA

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Brands that are a part of our history:

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ACTUAL CASES. EXPRESSIVE RESULTS.

VTEX Day

VIANEWS carried out the Public Relations project for VTEX DAY – one of the largest digital innovation events in Latin America – with keynote of President Barack Obama, in Brazil. With this case study, the agency received a Certificate of Excellence from Sabre Awards Latin America in the category of special event.

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FireEye

The PR project for FireEye in Latin America focused on increasing brand perception and generating awareness about cybersecurity in the corporate and government sectors, as well as combating fake news. This case study won the Jatobá Award 2018 of excellence and innovation in PR, in the category of International PR.

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Zoom

During the Covid-19 pandemic, Zoom Video Communications saw the number of meeting participants in its platform balloon overnight. Because of the growth, needed to quickly put in a place a PR strategy in LATAM. This case is winner Winner of Sabre Awards Latin America 2020 in the category of Crisis Management.

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Dahua Technology

Dahua Technology, the largest electronic security company 100% privately held and one of the leaders in video surveillance solutions in Latin America, relied on VIANEWS to run a multi-country PR and Digital Marketing Campaign in LATAM to generate brand and product awareness for its new security solutions.

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McAfee

McAfee, the device-to-cloud cybersecurity company, relied on VIANEWS to alert consumers about security with its “Protect What Matters” campaign in Brazil, Chile and Argentina.

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OUR SERVICES

Communication Planning and Strategies

With a multidisciplinary team and data-driven marketing tools, VIANEWS develops communication plans for companies in the most varied industries in Latin America. We do this by using a methodology that has been applied for years with our customers, understanding the specificity of each moment.

Public Relations

Communication requires a very dedicated performance to build and enhance a brand’s reputation. The development of a positive image for a company is reflected in better deals. We work with a focus on better results for your business, supporting the entry, maintenance or expansion of the penetration of brands.

Digital Marketing

Our campaigns are highly creative, and they have a highly positive impact and reflex on our customers’ businesses. They are developed in a measurable manner, so that our work together with you is the most successful. We have an innovative digital team, tuned to the evolution of technologies.

Inbound Marketing

Reaching a target audience in a direct manner has never been as simple and possible as it is today. Despite this, converting sales remains a major challenge for any company. High-quality communication still plays a critical role as an ally for any commercial team.

CUSTOMER TESTIMONIALS

"What we saw in VIANEWS is an agency that truly understands the technology and business media landscape in Latin America. They’re experts in communications, results-oriented and always available. The launch of our collaboration was effortless and at the speed we required. We’re happy to be teaming up with VIANEWS."
Farshad Hashmatulla,International PR at Zoom Video Communications
Farshad Hashmatulla,
"VIANEWS was a truly strategic partner for Dahua Technology to run the PR and Digital Marketing campaign in Latin America. We were very satisfied with the services, the commitment and expertise of the PR team and the results achieved in the region."
Martin Otazua,Marketing Manager LATAM at Dahua Technology
Martin Otazua,
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Institutional Video

The best choice for communication and digital marketing in LATAM

 Why should your brand bet on 

LATIN AMERICA?

Latin America is an engine of opportunities for multinationals and startups, both for it’s territorial dimension, growth potential, and cultural diversity

Brazil is the leading economy of the region followed by Mexico, and both are part of the TOP 20 global economies. Argentina, Chile, Colombia and Peru are among the most prominent countries in the region.

Brazil

Brazil has the largest economy in Latin America and the eighth largest economy in the world.

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Chile

Chile has the sixth largest economy in Latin America and one of the best structured in the South American continent.

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Argentina

Argentina has the third largest economy in Latin America, only behind Brazil and Mexico.

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Colombia

Colombia has the third largest economy in South America, only behind Brazil and Argentina.

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Peru

Peru has the sixth largest economy in South America and is considered an expanding nation.

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Mexico

Mexico has the fifteenth largest economy in the world and is considered an emerging power.

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WHY VIANEWS?

We are the best choice for communication and digital marketing in Latin America. With 35 years of expertise in communication, we deliver projects in the whole region for clients from the most diverse industries of B2B and B2C markets. We coordinate multi-country PR and digital marketing projects from our hub, in the city of São Paulo, in the LATAM geographies that matters the most for your brand. 
 
We are well aware of the challenges that organizations in the Latin American market have to face, because more than an agency, we are consultants. And therefore, ready to meet your demands.
We manage the communication of companies to reduce their image risks and to enhance their reputations. We support the entry, maintenance or increase of brand participations in the Latin American market.

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THE ACHIEVED AWARDS REFLECT OUR DATA-DRIVEN PERFORMANCE

Prêmio Jatobá
2018

Category:
PR Internacional
FireEye

The Holmes Report
2019

Category:
Special Event
VTEX Day 2019

Special Event VTEX Day 2019

Category:
B2B Marketing
FireEy

SABRE Awards Latin America

Category: Crisis/Issues Management
Zoom

GET IN TOUCH

E-mail: contato@vianews.com.br

Phone: (55 11) 3868-0188

Rua Turiassu, 446 10 andar, Perdizes
São Paulo SP CEP 05005-000

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BraZil

Dimension and Opportunities

Brazil is the largest country in Latin America and the fifth largest in the world in territorial area. Although it has Brasília (Distrito Federal) as its capital, the country concentrates its main business opportunities in cities like São Paulo, Rio de Janeiro, Porto Alegre, Belo Horizonte, Fortaleza and Salvador.

Economy

Brazil has the largest economy in Latin America and the eighth largest economy in the world. As a country with a mixed economic model, it diversifies its activities between agriculture, industry and services, with a GDP close to USD 8 trillion per year and steady growth.

Ethnic Characteristics and Demography

It is the only country in Latin America in which the official language is Portuguese. It is the owner of one of the most multicultural and ethnically diverse nations in the world, all due to its history, based on immigration and the consequent miscegenation of the people that inhabit it.

Culture and Wealth

In terms of culture and wealth, Brazil boasts enormous biodiversity, in addition to immeasurable fauna and flora. It is a country that brings together through its music, literature, sports and cuisine some of its greatest assets; reasons for pride for a population so ethnic and culturally diverse.

THAT´S GREAT

Samba

BUSINESS

The largest economy in Latin America

PEOPLE

Very nice and informal people

Creative

NEWS

It’s all about relationship

Chile

Dimension and Opportunities

Chile is one of the four South American countries bordering the Pacific Ocean, curiously the owner of the narrowest country title in the world. It has in its capital, Santiago, its biggest trade center, with a promising hub for business and opportunities.

Economy

Chile has the sixth largest economy in Latin America and one of the best structured in the South American continent. As a country with a market-oriented economy, its main activities are in mining and agriculture, with a GDP close to USD 300 billion per year and an exponential growth rate.

Ethnic Characteristics and Demography

It is one of the Spanish-speaking countries that make up Latin America, with a multicultural society, especially of indigenous and Spanish origin, which brings homogeneous traits to the Chilean population, although it does not limit its descendants from other European nations.

Culture and Wealth

In terms of culture and wealth, Chile is rich in minerals, in addition to cultivating a geodiversity that encompasses the Andes, the Atacama Desert, the city of Valparaíso and Easter Island. Its excellent literature and wines are two of the country’s greatest cultural heritage.

THAT´S GREAT

Atacama desert
Wine

COMMUNICATION

Video content and digital influencers campaigns are very demanded

BUSINESS

Development of new companies and entrepreneurship

CHALLENGE

Living a Political crisis since October/2019

Argentina

Dimension and Opportunities

Argentina is the second largest country in Latin America and the eighth largest in the world in territorial dimensions. Buenos Aires, its historic capital, concentrates great infrastructure, with space for development through business and capital injection opportunities.

Economy

Argentina has the third largest economy in Latin America, only behind Brazil and Mexico. As an important economically country in the South American continent, it has a diversified industry and high agricultural exports, with a GDP of constant growth around 500 billion USD per year.

Ethnic Characteristics and Demography

It is one of the Spanish-speaking countries that make up Latin America, the third most populous in South America, largely influenced by Italian and Spanish immigrants. In addition to their ethnic origin, Argentines are mostly Christians and quite devoted to the religion they follow.

Culture and Wealth

In terms of culture and wealth, Argentina mixes urbanized regions with agricultural and snow regions, from Buenos Aires to the Argentine pampas, passing through Bariloche and the Andes. It is a country that has in music, gastronomy, religion and love for sport some of its main cultural marks.

THAT´S GREAT

Tango

BUSINESS

Business happens in a short and medium term

PEOPLE

Friendly and informal

MEDIA

Journalists  like the brands and the agencies to follow them on their social profiles

ColOmbia

Dimension and Opportunities

Colombia is the third most populous country in Latin America and the second largest in the world as a Spanish-speaking nation. It has in the cities of Bogotá, its capital, and Medelín, its two major centers for investment and business opportunities.

Economy

Colombia has the third largest economy in South America, only behind Brazil and Argentina. As a country rich in agricultural land and a reference in the export of coffee, coal, sugar cane and bananas, it has a GDP of around USD 300 billion a year.

Ethnic Characteristics and Demography

It is one of the Spanish-speaking countries that make up Latin America, being ethnically characterized by descendants of indigenous, African and Spanish Europeans. With almost 50 million inhabitants, it also has a demographic density that is predominantly urban.

Culture and Wealth

In terms of culture and wealth, Colombia cultivates geodiversity, which mixes tropical landscapes and cities, such as Bogotá, Cartagena and Santa Marta, with environments designed by the Andes. It is the cradle of some traditional dances and musical rhythms, with a very conserved literary tradition.

THAT´S GREAT

3.3%  Growth in 2019

Biodiversity

CHALLENGE

The way the audience consumes Information has changed.

BUSINESS

Medellín is one of the world’s most innovative city

PEOPLE

The second happiest country in the world

HATE

Being identified as a country under drug cartels influence

PERU

Dimension and Opportunities

Peru is one of the four South American countries facing the Pacific Ocean, bordering Brazil and some other nations on the continent. Has in Lima, its historic capital, its largest economic center and an exponent location for opportunities and business.

Economy

Peru has the sixth largest economy in South America and is considered an expanding nation. As a country with an agrarian, textile and mining economy, it has a GDP around USD 230 billion per year, in addition to a high and still unexplored margin for growth.

Ethnic Characteristics and Demography

It is one of the Spanish-speaking countries that make up Latin America, being ethnically composed of a majority of indigenous descendants, as well as Africans and Spanish Europeans. It has the fourth largest population in South America, estimated at 33 million inhabitants.

Culture and Wealth

In terms of culture and wealth, Peru cultivates large forested areas, such as those of the Amazon Rainforest, and icy environments, such as those of the Andes, where the Inca city of Machu-Pichu is located. It is a country that has great national assets in indigenous traditions, gastronomy and music.

THAT´S GREAT

Growing consumption

PEOPLE

Spanish (85%) and Quechua (13%), Aymara
Indigenous people = 45% of the population

CHALLENGE

Change the medium-sized brands mindset about PR and Digital. Big brands are the ones that hire PR na Digital the most

CURIOSITY

The only country where Coca-Cola isn’t leader

MEXICO

Dimension and Opportunities

Mexico is the third largest country in Latin America and the thirteenth largest in the world in territorial dimensions. Through the populous Mexico City, the capital with the largest infrastructure in the country, it has great opportunities for investments and business.

Economy

Mexico has the fifteenth largest economy in the world and is considered an emerging power. As a country with a mixed economic model, it diversifies its activities between industry, agriculture and services, with a GDP that is around USD 1.2 trillion a year and a regular growth in recent times.

Ethnic Characteristics and Demography

It is one of the Spanish-speaking countries that make up Latin America, owner of a population ethnically composed of a majority of descendants of indigenous and Spanish Europeans. It has the tenth largest population in the world, estimated at 130 million inhabitants.

Culture and Wealth

In terms of culture and wealth, Mexico has a great diversity of landscapes and climates, from tropical environments to cold and desert environments, with varied fauna and flora. It is a country that cultivates its history in places like Chichén Itzá and Uxmal, as well as in its music, celebrations, international cuisine and art.

THAT´S GREAT

Proximity with the world’s largest market, the U.S

CONTENT

Bylines are very well accepted by the press.

MEDIA

Mexican press is very difficult and complicated

CHALLENGE

Traditional print outlets are increasingly disappearing