Internal communication during pandemic

Marketing para educação: quais são as oportunidades para esse setor?

You don’t have to be hyper-connected to know: the global agenda is the coronavirus. In the economy section, financial support actions that should help the population. The politics now revolve around government officials who seek to protect their citizens and their clashes with the pandemic’s deniers. In health and science, in addition to the countless measures that we must take to prevent ourselves, we follow the efforts aimed at creating an effective vaccine. Even the celebrity industry has surrendered to the topic and remains steadfast in updating the lists of celebrities who succumbed to Covid-19. But what about internal communication?

Among so many Whatsapp messages I received in this period, a multiple choice test caught my attention. Who else accelerated the digital transformation in companies: the IT team, Agile’s, the CEO or the coronavirus? At this point, you can already imagine which answer fills the template. So, in view of this scenario – which seems to be written for a Hollywood science fiction film – how is the relationship between companies and their collaborators?

Internal remote communication

Many organizations were forced to adopt the home office because of the pandemic, with no time to rethink their corporate culture. If installing VPN for remote staff and increasing the supply of hand sanitizer for those on the front lines is difficult, communicating well with your employees can be an even greater challenge. Check out our internal communication tips in times of pandemic.

1 – Be transparent

First, send announcements to your team about the actions being taken, the next steps and the impacts of this crisis on the company. The last thing employees need is even more insecurity. Internal communication, when done well, replaces the famous “heard through the grapevine”. Thus, in times of social media, the impact of these speculations may be even worse and reverberate beyond the company’s walls.

2 – Use social media

Thank your team for their efforts, remember the effort that each one is making to adapt to the new moment. Certainly, having the company’s recognition is an encouragement and helps to further reinforce its mission and values ​​among the community.

3 – Have a nice Newsletter

With greater physical distance, a material rich in information can help in the feeling of belonging to the company. Without a doubt, this is a great way for everyone to stay on top of what is happening in the different areas: new contracts, changes in the way they act, list of useful contacts. How about a space for employees to share photos of their new workstation?

4 – Create a decompression space for teams

It can be a virtual happy hour, a forum for everyone to tell about their routine, a videoconference or even a chat in the internal communication chat system. The company must be empathetic and remember that all its employees – from the plant to the top – are fighting a personal struggle right now. Use your company’s channels to help keep them motivated, corporate and individually.

5 – The health of employees is also responsibility of the company

Keep your team up to date on World Health Organization recommendations, pass on exercise tips to do at home, links to meditation. Undeniably, as much as everyone has access to the news, it is important to know that your company is concerned about your health. Therefore, create a routine of communications via e-mail that serves as a reference for them and their families. If possible, open an access channel for questions and suggestions. Companies have an important social role at this time.