VIANEWS has appointed an Associate Director in charge of the new business area. Estela Bernardes joins Edison Zenatti’s team to head the sales area, with a brief to build up the agency’s business in the large corporate sector.
“Estela is going to contribute her wide experience with large corporates to VIANEWS. She will help us reinforce our position in Latin America as an option for companies that demand creativity, global experience and local expertise”, says Pedro Cadina, a director of the agency.
Estela has broad experience in the corporate market and has held positions in sales management and leadership in companies such as HP, where she worked for 14 years, Positivo, IBM and others. She graduated in data processing at Universidade Mackenzie and specialized in project management at FGV. She holds a master’s degree in executive administration from FAAP and completed a university extension program at the Anderson School of Management of Albuquerque in the USA.