VIANEWS, a Digital Marketing and Communications agency with operations in Latin America, celebrates the achievement of two new awards. The agency won two Certificates of Excellence from The Holmes Report, an authoritative voice of the PR industry that disseminates industry news, trends and events globally at the SABRE Awards Latin America 2019 event.
One of the award-winning cases was the work developed for the VTEX DAY 2019, largest digital innovation event in Latin America, which had the 44th President of the USA Barack Obama as the keynote speaker. Certified in the “Special Event” category, VIANEWS was responsible for bringing in 141 journalists from the Latin American region to the event. In total, 485 coverage articles covered VTEX DAY 2019.
The other Certificate of Excellence was in the “B2B Marketing” category. It was awarded to FireEye’s Latin American PR project in 2018, focused on broadening and raising cyber security awareness in companies and governments, as well as combating the possibility of cyber attacks and fake news. 2018 was a special year in the region given presidential elections in countries such as Brazil, Mexico, Colombia and Peru. That is the second prize awarded to VIANEWS regarding this project. Last year, the success case became the winner of the Jatobá Prize for Excellence and Innovation in PR, in the category of “International PR”.