1
Apr

Rakuten Advertising and VIANEWS together in 2020

After a successful project in the second half of the last year, Rakuten Advertising (formerly Rakuten Marketing) signed an annual contract with VIANEWS for PR and Digital Services. In this way, the agency is responsible for all the public relations activities of the brand, in addition to the strategy for social networks, digital campaigns and content marketing. Piero Rossini, senior

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30
Jan

McAfee achieves great results in Communications project in Latin America

In the last quarter of 2019, VIANEWS was chosen to develop and implement a Public Relations plan in Latin America for McAfee in the Consumer segment. The balance for the quarter was super positive. Altogether 139 media results were generated in Brazil, Argentina and Chile. Regarding the plan, Vianews exceeded all the planned KPIs for Latin America, including the number

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29
Jan

VIANEWS celebrates new customers and growth in 2019

2019 was another year of achievements for VIANEWS Hotwire – and we are already at our 35th year of existence! During the last year, our team was responsible for several relevant accomplishments, including: Recognition of the agency with 2 Certificates of Excellence awarded for the successful cases in the projects carried out for VTEX and FireEye by The Holmes Report,

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23
Oct

McAfee has a new PR agency for Latin America

VIANEWS Hotwire is McAfee’s newest PR agency for Latin America. The new contract will cover initially the launch of the Secure Home Platform in Argentina and Chile, Safe Family in Brazil and other smaller local campaigns, as well as hijacking news. At the end of October, a media training will be held for a local executive in São Paulo, Brazil,

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23
Oct

VIANEWS holds event on Data Science in Communications

The latest challenge for companies around its brands is Communications and data-driven Marketing. Due to that, VIANEWS has identified the importance of addressing data orientation at its event, which will be held on November 7th. “Data Science and Communication: Changes and Trends” will bring speakers to discuss data science in the Communications area. VIANEWS understands the simple data collection is

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