13
Sep

How to choose a Public Relations agency

Choosing a public relations agency is not an easy task. Not fast either. Amid so many companies (B2B or B2C) seeking to strengthen their brand and visibility to raise new business, the public relations market offers a myriad of options, from boutique agencies, large global agencies, agencies specialized in specific segments of the industry… How to define the best option

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3
Sep

The relationship with influencers in the course of time

The concept is recurring and sounds super modern, but history points to the Nineteenth Century. The emergence of influence marketing is not tied to social media, although we automatically think about relationships built with digital influencers. Humans have had influence over other people since the beginning of times. Some for leadership, others due to their charisma. Concept is actually pretty

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13
Aug

What you need to know about Public Relations in Latin America

When companies decide to invest in Public Relations in Latin America – especially multinationals – they tend to see and understand the region as a unit, a large region in which all the countries have the same culture, a single language, and a single way of working. This perception is very common, and sometimes very difficult to deconstruct. Based on

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20
Jul

How brands can protect themselves against fake news

Certainly, the internet is the greatest invention of the human being in the last century. It shortened distances, expanded access to knowledge and, consequently, to information. It democratized the news through social media, making the ordinary citizen an important source of information as a communication group. Despite the numerous benefits, we witness some atrocities and one of the latest is

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13
Jul

The World Cup of media phenomena

Good friends of our blog, it’s been a nice ride. France have won the championship with undeniable performances from their midfield and attack, but the reflection here on the World Cup revolves around a retrospective regarding the communications. Those who have followed this Cup minimally have probably noticed a latent difference that has been occurring in comparison with the other

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