15
Oct

Data Science and Communication: a successful union

Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are

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7
Oct

Marketing for Education: What are the opportunities for the sector?

Marketing has always played a key role when it comes to the education sector. A couple of years ago, it was easy to spot tons of ads spreaded on billboards, banners, flyers and in many other analogic medias. Enrollment in courses, schools or universities were taken in person. With the internet boom, that has changed. Nowadays it’s easier to find

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23
Sep

Inbound PR: what does this term mean and why is it important?

The search for a professional who works on several fronts is a reality, and in the communication area this isn’t different. To keep up with market developments, public relations needs to permeate marketing, and the opposite also happens. This is how Inbound PR emerges. But after all, what does it mean and why is it important to be part of

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9
Sep

Marketing for fintechs: tips for planning your communication

Fintechs, the digital companies that combine finance and technology, are gaining space in the market every day. For this reason, in this post we will address the marketing for fintechs, their challenges and opportunities. According to a survey by the Inter-American Development Bank, Brazil is the country with the highest number of fintechs among 18 nations evaluated. Of the 1,166

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22
Aug

B2B DIGITAL CAMPAIGNS: HOW NOT TO RUSH WITH THE RESULTS

Anyone who thinks B2B digital campaigns consist only of whitepapers, eBooks and reports is very much mistaken. As well as actions aimed at B2C, a good digital marketing strategy for the corporate audience also contemplates the most varied content formats. Whether it is to position the brand or to generate and nurture leads, actions involve blog, social media posts and

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