23
Mar

Podcast is here to stay. Learn more about this format and check out our top tips.

Within the reach of a click, podcasts have been on people’s radar around the world for some time now. Similar to a radio program, they are nothing but files recorded in audio, which can be downloaded on various online platforms, such as Spotify and Deezer. In this blog post, we will explain their importance in addition to giving tips from

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3
Feb

The competitive differential for brand survival in the market

There is no secret: competition exists in all markets. And the competitive differential for your brand to stand out is to be ahead of your competitors. We are well aware that this is not an easy task. For this reason, we’ve listed below five simple tips for your company to stand out. Identify and resolve your clients’ pain Ask direct

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27
Jan

Planning on Google Ads: the importance of having a specialized agency

With over 90% of all internet traffic coming from Google searches, its Ad platform Google Ads is one of the best tools to attract more visitors to your website. Since your ads through “sponsored links” are able to reach your target audiences in a much more assertive and segmented way. Nonetheless, it is important to consider that even though it’s

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23
Dec

Internal communication tool to engage employees

Who has never heard that famous phrase from Chacrinha: “Who does not communicate, trumbles”? Something so simple and routine can cause huge noises, when it is not done correctly and transparently. It is no different with companies. They need to communicate with the market, but also with their employees. Thus, an internal communication tool is essential to maintain engagement and

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27
Nov

WhatsApp as a marketing tool: the “B side” of the fake news platform

Sending newsletters. Feedback collection. Measurement of interactions. Encourage discussions. Composition of bases for contacts at different stages. Key messages expanded and notified quickly. Did you know that all these resources, indispensable in corporate communication, are at your fingertips? Literally. All of this can and is already done when WhatsApp is adopted as a marketing tool. Although the platform has channeled

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