27
Jan

Planning on Google Ads: the importance of having a specialized agency

With over 90% of all internet traffic coming from Google searches, its Ad platform Google Ads is one of the best tools to attract more visitors to your website. Since your ads through “sponsored links” are able to reach your target audiences in a much more assertive and segmented way. Nonetheless, it is important to consider that even though it’s

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23
Dec

Internal communication tool to engage employees

Who has never heard that famous phrase from Chacrinha: “Who does not communicate, trumbles”? Something so simple and routine can cause huge noises, when it is not done correctly and transparently. It is no different with companies. They need to communicate with the market, but also with their employees. Thus, an internal communication tool is essential to maintain engagement and

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27
Nov

WhatsApp as a marketing tool: the “B side” of the fake news platform

Sending newsletters. Feedback collection. Measurement of interactions. Encourage discussions. Composition of bases for contacts at different stages. Key messages expanded and notified quickly. Did you know that all these resources, indispensable in corporate communication, are at your fingertips? Literally. All of this can and is already done when WhatsApp is adopted as a marketing tool. Although the platform has channeled

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15
Oct

Data Science and Communication: a successful union

Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are

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7
Oct

Marketing for Education: What are the opportunities for the sector?

Marketing has always played a key role when it comes to the education sector. A couple of years ago, it was easy to spot tons of ads spreaded on billboards, banners, flyers and in many other analogic medias. Enrollment in courses, schools or universities were taken in person. With the internet boom, that has changed. Nowadays it’s easier to find

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