22
Aug

B2B DIGITAL CAMPAIGNS: HOW NOT TO RUSH WITH THE RESULTS

Anyone who thinks B2B digital campaigns consist only of whitepapers, eBooks and reports is very much mistaken. As well as actions aimed at B2C, a good digital marketing strategy for the corporate audience also contemplates the most varied content formats. Whether it is to position the brand or to generate and nurture leads, actions involve blog, social media posts and

Leia mais

22
Jul

VIANEWS attends #HotwIreland19

VIANEWS has attended another edition of Bootcamp, an annual event organized by Hotwire, involving all its offices around the world, as well as its partner agencies. Held between July 16 and 18, 2019, the city chosen for this edition was Dublin, Ireland. Our team was represented by CEO Pedro Cadina and Senior Account Executive LATAM Gabriel Marson. #HotwIreland19’s first day

Leia mais

22
Jul

Banco ABC Brasil presents Innovation Lab

About a year after launching its digital platform for individual investment – ABC Personal –, Banco ABC Brasil reinforces its strategy of increasingly becoming able to face the challenges of the digital economy. On July the 4th, the bank presented the journalists with the ABC Innovation Lab, a space developed to promote innovation with a focus on intrapreneurship. VIANEWS, the

Leia mais

19
Jul

PR agencies: the role of Public Relations in achieving business goals

You have set all plans, strategies and goals for your company: the commercial department works in conjunction with other areas and you have well-structured and efficient logistics. Nonetheless, it turns out that you’re still hearing about the need for branding, press relations, Google Ads, etc. Areas you may not understand very much, but which are associated with the universe of

Leia mais

12
Jul

How to choose a content agency

Here in Brazil, a content agency operates in the most varied market segments, for most of the industry’s verticals. In addition, it integrates the branch that is resuming its growth. Responsible for producing information, this activity has a main participation in the communication strategy of companies, groups, institutions, among others. The tasks required to fulfill the service create a complex

Leia mais