27
Jan

Planning on Google Ads: the importance of having a specialized agency

With over 90% of all internet traffic coming from Google searches, its Ad platform Google Ads is one of the best tools to attract more visitors to your website. Since your ads through “sponsored links” are able to reach your target audiences in a much more assertive and segmented way. Nonetheless, it is important to consider that even though it’s

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23
Dec

Internal communication tool to engage employees

Who has never heard that famous phrase from Chacrinha: “Who does not communicate, trumbles”? Something so simple and routine can cause huge noises, when it is not done correctly and transparently. It is no different with companies. They need to communicate with the market, but also with their employees. Thus, an internal communication tool is essential to maintain engagement and

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27
Nov

WhatsApp as a marketing tool: the “B side” of the fake news platform

Sending newsletters. Feedback collection. Measurement of interactions. Encourage discussions. Composition of bases for contacts at different stages. Key messages expanded and notified quickly. Did you know that all these resources, indispensable in corporate communication, are at your fingertips? Literally. All of this can and is already done when WhatsApp is adopted as a marketing tool. Although the platform has channeled

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23
Oct

McAfee has a new PR agency for Latin America

VIANEWS Hotwire is McAfee’s newest PR agency for Latin America. The new contract will cover initially the launch of the Secure Home Platform in Argentina and Chile, Safe Family in Brazil and other smaller local campaigns, as well as hijacking news. At the end of October, a media training will be held for a local executive in São Paulo, Brazil,

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23
Oct

VIANEWS holds event on Data Science in Communications

The latest challenge for companies around its brands is Communications and data-driven Marketing. Due to that, VIANEWS has identified the importance of addressing data orientation at its event, which will be held on November 7th. “Data Science and Communication: Changes and Trends” will bring speakers to discuss data science in the Communications area. VIANEWS understands the simple data collection is

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