23
Sep

Inbound PR: what does this term mean and why is it important?

The search for a professional who works on several fronts is a reality, and in the communication area this isn’t different. To keep up with market developments, public relations needs to permeate marketing, and the opposite also happens. This is how Inbound PR emerges. But after all, what does it mean and why is it important to be part of

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19
Sep

VIANEWS earns two Certificates of Excellence from The Holmes Report

VIANEWS, a Digital Marketing and Communications agency with operations in Latin America, celebrates the achievement of two new awards. The agency won two Certificates of Excellence from The Holmes Report, an authoritative voice of the PR industry that disseminates industry news, trends and events globally at the SABRE Awards Latin America 2019 event. One of the award-winning cases was the

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9
Sep

Marketing for fintechs: tips for planning your communication

Fintechs, the digital companies that combine finance and technology, are gaining space in the market every day. For this reason, in this post we will address the marketing for fintechs, their challenges and opportunities. According to a survey by the Inter-American Development Bank, Brazil is the country with the highest number of fintechs among 18 nations evaluated. Of the 1,166

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23
Aug

VIANEWS Hotwire Wins Dahua Technology Account in Latin America

Following the conquer of Dahua Technology’s account in Brazil last year, VIANEWS Hotwire is now the company’s new Public Relations and Digital Marketing agency for the Latin American region. The agency credits an important part of its performance to the Customer Success structure and the new market positioning. Dahua Technology LATAM’s service team will be formed by professionals from several

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23
Aug

VIANEWS Hotwire is the new communication agency of El Pescador, a KnowBe4 company

El Pescador, a KnowBe4 company and cybersecurity industry leader in Brazil, announces VIANEWS Hotwire as its new Public Relations agency. VIANEWS will develop a strategic communication planning, focusing on demands of the brand through press releases, blog content, social media, among others. Incorporated by KnowBe4 – the world’s largest phishing simulation, security and phishing simulation awareness worldwide used by more

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