VIANEWS Hotwire handled press relations for the BMC Day Ciudad de México and BMC Day Buenos Aires events, held on October 4 and 24, respectively. These events are part of the annual roadshow of BMC Software, leader in software solutions supporting IT areas to transform traditional businesses into digital enterprises. In Mexico, BMC Day was attended by approximately 200 participants.
By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This
The brazilian subsidiary of Rakuten Marketing, an affiliate and digital global marketing company, announces VIANEWS Hotwire as its new Public Relations agency. The agency onboard means a great effort in strategic communication for the company in order to promote a continuous relationship among the media. Although, VIANEWS will be responsible for content and social media management. With a strong presence
The search for a professional who works on several fronts is a reality, and in the communication area this isn’t different. To keep up with market developments, public relations needs to permeate marketing, and the opposite also happens. This is how Inbound PR emerges. But after all, what does it mean and why is it important to be part of
VIANEWS, a Digital Marketing and Communications agency with operations in Latin America, celebrates the achievement of two new awards. The agency won two Certificates of Excellence from The Holmes Report, an authoritative voice of the PR industry that disseminates industry news, trends and events globally at the SABRE Awards Latin America 2019 event. One of the award-winning cases was the
Fintechs, the digital companies that combine finance and technology, are gaining space in the market every day. For this reason, in this post we will address the marketing for fintechs, their challenges and opportunities. According to a survey by the Inter-American Development Bank, Brazil is the country with the highest number of fintechs among 18 nations evaluated. Of the 1,166
Following the conquer of Dahua Technology’s account in Brazil last year, VIANEWS Hotwire is now the company’s new Public Relations and Digital Marketing agency for the Latin American region. The agency credits an important part of its performance to the Customer Success structure and the new market positioning. Dahua Technology LATAM’s service team will be formed by professionals from several