4
Dec

VIANEWS Hotwire manages BMC Software events in Mexico and Argentina

VIANEWS Hotwire handled press relations for the BMC Day Ciudad de México and BMC Day Buenos Aires events, held on October 4 and 24, respectively. These events are part of the annual roadshow of BMC Software, leader in software solutions supporting IT areas to transform traditional businesses into digital enterprises. In Mexico, BMC Day was attended by approximately 200 participants.

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25
Oct

Why media training?

By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This

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30
Jan

McAfee achieves great results in Communications project in Latin America

In the last quarter of 2019, VIANEWS was chosen to develop and implement a Public Relations plan in Latin America for McAfee in the Consumer segment. The balance for the quarter was super positive. Altogether 139 media results were generated in Brazil, Argentina and Chile. Regarding the plan, Vianews exceeded all the planned KPIs for Latin America, including the number

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29
Jan

VIANEWS celebrates new customers and growth in 2019

2019 was another year of achievements for VIANEWS Hotwire – and we are already at our 35th year of existence! During the last year, our team was responsible for several relevant accomplishments, including: Recognition of the agency with 2 Certificates of Excellence awarded for the successful cases in the projects carried out for VTEX and FireEye by The Holmes Report,

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27
Jan

Planning on Google Ads: the importance of having a specialized agency

With over 90% of all internet traffic coming from Google searches, its Ad platform Google Ads is one of the best tools to attract more visitors to your website. Since your ads through “sponsored links” are able to reach your target audiences in a much more assertive and segmented way. Nonetheless, it is important to consider that even though it’s

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23
Dec

Internal communication tool to engage employees

Who has never heard that famous phrase from Chacrinha: “Who does not communicate, trumbles”? Something so simple and routine can cause huge noises, when it is not done correctly and transparently. It is no different with companies. They need to communicate with the market, but also with their employees. Thus, an internal communication tool is essential to maintain engagement and

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27
Nov

WhatsApp as a marketing tool: the “B side” of the fake news platform

Sending newsletters. Feedback collection. Measurement of interactions. Encourage discussions. Composition of bases for contacts at different stages. Key messages expanded and notified quickly. Did you know that all these resources, indispensable in corporate communication, are at your fingertips? Literally. All of this can and is already done when WhatsApp is adopted as a marketing tool. Although the platform has channeled

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