VIANEWS Hotwire handled press relations for the BMC Day Ciudad de México and BMC Day Buenos Aires events, held on October 4 and 24, respectively. These events are part of the annual roadshow of BMC Software, leader in software solutions supporting IT areas to transform traditional businesses into digital enterprises. In Mexico, BMC Day was attended by approximately 200 participants.
By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This
Who has never heard that famous phrase from Chacrinha: “Who does not communicate, trumbles”? Something so simple and routine can cause huge noises, when it is not done correctly and transparently. It is no different with companies. They need to communicate with the market, but also with their employees. Thus, an internal communication tool is essential to maintain engagement and
Sending newsletters. Feedback collection. Measurement of interactions. Encourage discussions. Composition of bases for contacts at different stages. Key messages expanded and notified quickly. Did you know that all these resources, indispensable in corporate communication, are at your fingertips? Literally. All of this can and is already done when WhatsApp is adopted as a marketing tool. Although the platform has channeled
VIANEWS Hotwire is McAfee’s newest PR agency for Latin America. The new contract will cover initially the launch of the Secure Home Platform in Argentina and Chile, Safe Family in Brazil and other smaller local campaigns, as well as hijacking news. At the end of October, a media training will be held for a local executive in São Paulo, Brazil,
The latest challenge for companies around its brands is Communications and data-driven Marketing. Due to that, VIANEWS has identified the importance of addressing data orientation at its event, which will be held on November 7th. “Data Science and Communication: Changes and Trends” will bring speakers to discuss data science in the Communications area. VIANEWS understands the simple data collection is
Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are