Lygia Maciel

3
Feb

The competitive differential for brand survival in the market

There is no secret: competition exists in all markets. And the competitive differential for your brand to stand out is to be ahead of your competitors. We are well aware that this is not an easy task. For this reason, we’ve listed below five simple tips for your company to stand out. Identify and resolve your clients’ pain Ask direct

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15
Oct

Data Science and Communication: a successful union

Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are

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