Inbound PR: what does this term mean and why is it important?

The search for a professional who works on several fronts is a reality, and in the communication area this isn’t different. To keep up with market developments, public relations needs to permeate marketing, and the opposite also happens. This is how Inbound PR emerges. But after all, what does it mean and why is it important to be part of

Leia mais


VIANEWS earns two Certificates of Excellence from The Holmes Report

VIANEWS, a Digital Marketing and Communications agency with operations in Latin America, celebrates the achievement of two new awards. The agency won two Certificates of Excellence from The Holmes Report, an authoritative voice of the PR industry that disseminates industry news, trends and events globally at the SABRE Awards Latin America 2019 event. One of the award-winning cases was the

Leia mais


How to increase organic traffic with old content from your blog?

I have few certainties in life and one of them is that you want to see your company  with strong position in Google’s search engine. And if you still do not have this ambition, I am sorry to say you late. Inbound Marketing (attraction marketing), if well properly, is one of best ways to increase organic traffic to your website.

Leia mais


Internal corporate communication: why should your company invest in the area?

Startup style offices are becoming more feasible among companies. Slide, ball pool, foosball table, table tennis, hammock area and what else a space of leisure can offer. This differential has been prioritized in companies, in addition to other benefits. However, 15Five conducted a survey and found that most of the employees (81%) prefer to work in a company where communication

Leia mais


Content for B2B companies: How to generate leads

Internet is out there and we must use it in favor of our own business. In other words, we must use and abuse of digital marketing and its techniques – SEO, inbound marketing and content marketing. Attracting new customers and maintaining the ones we already have are some of this model’s goals. Besides promoting your brand, it’s an important way

Leia mais