January 2020

30
Jan

McAfee achieves great results in Communications project in Latin America

In the last quarter of 2019, VIANEWS was chosen to develop and implement a Public Relations plan in Latin America for McAfee in the Consumer segment. The balance for the quarter was super positive. Altogether 139 media results were generated in Brazil, Argentina and Chile. Regarding the plan, Vianews exceeded all the planned KPIs for Latin America, including the number

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29
Jan

VIANEWS celebrates new customers and growth in 2019

2019 was another year of achievements for VIANEWS Hotwire – and we are already at our 35th year of existence! During the last year, our team was responsible for several relevant accomplishments, including: Recognition of the agency with 2 Certificates of Excellence awarded for the successful cases in the projects carried out for VTEX and FireEye by The Holmes Report,

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27
Jan

Planning on Google Ads: the importance of having a specialized agency

With over 90% of all internet traffic coming from Google searches, its Ad platform Google Ads is one of the best tools to attract more visitors to your website. Since your ads through “sponsored links” are able to reach your target audiences in a much more assertive and segmented way. Nonetheless, it is important to consider that even though it’s

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