September 2019

27
Sep

Rakuten Marketing introduces its new Communication agency in Brazil

The brazilian subsidiary of Rakuten Marketing, an affiliate and digital global marketing company, announces VIANEWS Hotwire as its new Public Relations agency. The agency onboard means a great effort in strategic communication for the company in order to promote a continuous relationship among the media. Although, VIANEWS will be responsible for content and social media management. With a strong presence

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23
Sep

Inbound PR: what does this term mean and why is it important?

The search for a professional who works on several fronts is a reality, and in the communication area this isn’t different. To keep up with market developments, public relations needs to permeate marketing, and the opposite also happens. This is how Inbound PR emerges. But after all, what does it mean and why is it important to be part of

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19
Sep

VIANEWS earns two Certificates of Excellence from The Holmes Report

VIANEWS, a Digital Marketing and Communications agency with operations in Latin America, celebrates the achievement of two new awards. The agency won two Certificates of Excellence from The Holmes Report, an authoritative voice of the PR industry that disseminates industry news, trends and events globally at the SABRE Awards Latin America 2019 event. One of the award-winning cases was the

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9
Sep

Marketing for fintechs: tips for planning your communication

Fintechs, the digital companies that combine finance and technology, are gaining space in the market every day. For this reason, in this post we will address the marketing for fintechs, their challenges and opportunities. According to a survey by the Inter-American Development Bank, Brazil is the country with the highest number of fintechs among 18 nations evaluated. Of the 1,166

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