June 2019

23
Jun

VIANEWS develops communication plan for DATA2Go

DATA2Go, a specialist in market intelligence and BI, announces VIANEWS as its new communications agency. The VIANEWS team will develop a strategic marketing and communication plan based on the demands of the brand, which include redesigning the website and social media, as well as most relevant announcements for the media. Specialized in driving the digital transformation of B2B companies through Data

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23
Jun

VTEX DAY 2019 – One for the books!

VTEX DAY 2019, held on May 30 and 31, the largestt digital innovation event in Latin America, was a great success and a big hit! In addition to announcing the presence of the 44th President of the United States, Barack Obama, as the keynote speaker, all the Press Relations’ work performed by the VIANEWS team brought together 141 journalists to the event

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19
Jun

Investment in digital media: the world beyond views and clicks

Looking unceasingly for a larger number of views and reactions, some boosts bring a very low ROI (Return of Investment), and a false impression that communication on social media is not quite the best idea. For those who work with social media content push / boost, one of the most important metrics is the amount of audience reached (reach). Companies need to

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5
Jun

The relevance of Public Relations for IT companies

The Press Relations has a fundamental role in the communication activities of a company that wants to conquer a spontaneous space in the media through a good relationship with the journalists. We recently spoke here on our blog about why investing in press services. Now we would like to segment the topic and show how investing in PR for the IT segment

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