Ingenico ePayments, the online and mobile commerce division of the Ingenico Group, is VIANEWS’s latest client in Latin America. The agency was hired to start public relations campaigns for Ingenico ePayments in Brazil, Argentina and Mexico, to get the name better known in the region. The global aim of Ingenico ePayments is to become a world leader in online and mobile payments by 2020.
Jointly with our regional partners, VIANEWS has designed a PR plan principally to cover business, finance, technology and e-commerce media, since Ingenico ePayments already has a number of clients in these sectors worldwide. The company is also eyeing the local tourism and game markets.
The Latin America team is headed by Sibelle Freitas (Brazil) and Agustina Zappacosta (Argentina).