TransUnion hires VIANEWS to conduct a qualitative brand study

TransUnion, a company with IT solutions and services for credit and collection risk management, portfolio consulting and analysis, marketing intelligence and fraud prevention, hired VIANEWS for a brand image auditing and a brand reputation analysis service.

VIANEWS initially performed a research of the social media and the volume of publications from the media outlets about TransUnion in the past 15 months. Posteriorly, the agency will indicate the strengths of the brand, adjustments that can be made in order to improve, as well as the opportunities and challenges of the market in which the company is inserted. The account coordination is in charge of the account executive Allyne Pires.

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