SCHOTT hires VIANEWS for PR program in Brazil and Argentina

SCHOTT – a Germany-based technology group and international leader in the areas of special glass and glass-ceramic – has signed a contract with VIANEWS to consolidate and strengthen its brand in Latin America.

As part of the strategy, VIANEWS will work in two ways. The first will be the launch of a symposium that will bring together global executives from SCHOTT itself and leading pharmaceutical industry leaders in Latin America. The second is a visit to the company’s plant. Both actions will be held in April, in Rio de Janeiro, and will involve actions with the specialized press from Brazil and Argentina.

SCHOTT is a client of VIANEWS since 2014 and has more than 130 years of experience in development, materials and technology, besides of a broad portfolio of high-quality products and intelligent solutions.

VIANEWS will be responsible for coordinating, providing support and guaranteeing the success of the actions with the press, reinforcing the brand image in the Latin American market and addressing relevant messages to the pharmaceutical industry in the region. The coordination is in charge of the executive Gabriel Marson.

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