Helping brands better engage and connect with customers

VIANEWS is a Public Relations and Digital Marketing agency with experience in projects in Brazil and Latin America since its founding in 1985. We are exclusive partners in the Latin American region of Hotwire Global, a global communications agency headquartered in London.

We are a versatile agency that accompanies national and multinational companies in their main challenges in the creation, development and positioning of their brands.

TEAM LEADERS

Through creative solutions and continuous innovation, we deliver real and measurable results to B2B companies and consumer brands.

  • Pedro Cadina
    • PEDRO CADINA

      CEO

      Founder of VIANEWS Hotwire, Pedro has been in the Communications and Marketing industry for 38 years. He is a specialist in Strategic Communication for major brands in Latin America.

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  • Estela Bernardes
    • Estela Bernardes

      Chief Operations Officer

      Estela is a Business executive, Director of Operations, consultant and coach with more than 30 years of experience and a wide relationship in the Technology market.

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  • Joseane Carmo
    • Joseane Carmo

      Customer Success Manager

      Joseane is a post-graduate Journalist in Integrated Communications and Marketing. She has been working for over 10 years in Corporate Communications and is responsible for coordinating the accounts.

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  • Gabriel Marson
    • GABRIEL MARSON

      LATAM account executive

      Gabriel is graduated in Journalism and post graduated in Marketing and Integrated Communications. He has led projects throughout Latin America for more than 10 years.

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