The Datora Group, composed by Datora Telecom and Datora Mobile, is now part of VIANEWS Hotwire’s client base in Brazil. The Datora Group is a pioneer in the development of MVNOs in Brazil and in the use of Voice over Internet Protocol (VoIP) technology in Latin America. Datora Telecom is the group’s wholesale business unit, with an important portfolio of domestic and international clients and with almost 25 years of market.
Datora Mobile is the mobile phone unit focused on the Virtual Operator Aggregator Model (MVNA), connectivity solutions for Machine to Machine (M2M) and Internet of Things (IoT), as well as being the strategic partner of Vodafone in Brazil.
VIANEWS Hotwire has developed a communication plan focused on the relationship with journalists and influencers and the development of content in order to strengthen the image of the Datora Group with the target audiences.
Gabriel Marson, supported by Rita Escolano, will head the coordination of the team in Brazil.