The excellent result of the work and activities accomplished by the VIANEWS team over the past year has resulted in an extension of dunnhumby’s contract with the agency. VIANEWS remains responsible for the brand’s Public Relations activities in Brazil, Chile and Colombia. In addittion, it’s now also responsible for the PR in Mexico, counting with the expertise of the local Hotwire team.
TransUnion, a company with IT solutions and services for credit and collection risk management, portfolio consulting and analysis, marketing intelligence and fraud prevention, hired VIANEWS for a brand image auditing and a brand reputation analysis service. VIANEWS initially performed a research of the social media and the volume of publications from the media outlets about TransUnion in the past 15 months. Posteriorly, the agency
Pedro Cadina, founder and CEO of VIANEWS, is the new member of the Regional Council for Latin America at the Global Alliance PR, the confederation of leading PR and Communication management associations and institutions who represents 160,000 professionals and academics around the world. Headquartered in Switzerland, the not-for-profit organization aims to raise professional standards globally. He takes the role of
The 44th President of the United States, President Barack Obama, comes to Brazil next month to be the keynote speaker of VTEX DAY, the main event of digital innovation in Latin America, which will be held in São Paulo, on May 30th and 31st. Hired by VTEX, the leader in digital retail technology, VIANEWS is responsible for disclosing and spreading
The first quarter of 2019 (Q1 2019) remains very positive for VIANEWS, which has signed a contract with DP6, an intelligence and marketing performance consulting company, and with CIS Corporate, a specialist in the management of corporate indicators for the development of control panels and customized reports. DP6 has contracted VIANEWS to develop a strategic communication plan, with the definition