DATA2Go, a specialist in market intelligence and BI, announces VIANEWS as its new communications agency. The VIANEWS team will develop a strategic marketing and communication plan based on the demands of the brand, which include redesigning the website and social media, as well as most relevant announcements for the media. Specialized in driving the digital transformation of B2B companies through Data
VTEX DAY 2019, held on May 30 and 31, the largestt digital innovation event in Latin America, was a great success and a big hit! In addition to announcing the presence of the 44th President of the United States, Barack Obama, as the keynote speaker, all the Press Relations’ work performed by the VIANEWS team brought together 141 journalists to the event
The excellent result of the work and activities accomplished by the VIANEWS team over the past year has resulted in an extension of dunnhumby’s contract with the agency. VIANEWS remains responsible for the brand’s Public Relations activities in Brazil, Chile and Colombia. In addittion, it’s now also responsible for the PR in Mexico, counting with the expertise of the local Hotwire team.
TransUnion, a company with IT solutions and services for credit and collection risk management, portfolio consulting and analysis, marketing intelligence and fraud prevention, hired VIANEWS for a brand image auditing and a brand reputation analysis service. VIANEWS initially performed a research of the social media and the volume of publications from the media outlets about TransUnion in the past 15 months. Posteriorly, the agency
Pedro Cadina, founder and CEO of VIANEWS, is the new member of the Regional Council for Latin America at the Global Alliance PR, the confederation of leading PR and Communication management associations and institutions who represents 160,000 professionals and academics around the world. Headquartered in Switzerland, the not-for-profit organization aims to raise professional standards globally. He takes the role of