13
Aug

What you need to know about Public Relations in Latin America

When companies decide to invest in Public Relations in Latin America – especially multinationals – they tend to see and understand the region as a unit, a large region in which all the countries have the same culture, a single language, and a single way of working. This perception is very common, and sometimes very difficult to deconstruct. Based on

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20
Jul

How brands can protect themselves against fake news

Certainly, the internet is the greatest invention of the human being in the last century. It shortened distances, expanded access to knowledge and, consequently, to information. It democratized the news through social media, making the ordinary citizen an important source of information as a communication group. Despite the numerous benefits, we witness some atrocities and one of the latest is

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13
Jul

The World Cup of media phenomena

Good friends of our blog, it’s been a nice ride. France have won the championship with undeniable performances from their midfield and attack, but the reflection here on the World Cup revolves around a retrospective regarding the communications. Those who have followed this Cup minimally have probably noticed a latent difference that has been occurring in comparison with the other

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7
Jun

Brazil stopped and your media pitch fell down

The process of producing a news – whether in a print media, online, television or radio – involves several stages that precede its publication or exhibition. Most part of the articles we read, listen or watch in the press come from companies. Through their communication teams and PR agencies, they develop the kind of content called media pitch. And it’s through

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29
May

The way to have an international brand

To gain territory in the market is always great news for any company worldwide. This achievement is linked to two basic points regarding its brand: quality and credibility. To notice your brand getting increasingly more successful makes any entrepreneur want to tell the four winds that “got there”, “truly achieved”. It makes you want to embrace the world! And if

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