*Mariana Alves The Internet Society is disappointed, but not surprised, at the news of the Facebook/Cambridge Analytica revelations. This incident is simply the natural outcome of today’s data driven economy that puts businesses and others first, not users. Mark Zuckerberg’s apology is a first step, but it’s not enough. The seriousness of the revelations call for more than mere apologies.
By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This