6
Dec

Content for B2B companies: How to generate leads

Internet is out there and we must use it in favor of our own business. In other words, we must use and abuse of digital marketing and its techniques – SEO, inbound marketing and content marketing. Attracting new customers and maintaining the ones we already have are some of this model’s goals. Besides promoting your brand, it’s an important way

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23
Nov

Content Marketing: Transformation throughout the century

Public people and companies have been sharing their own stories for hundreds of years. One of the first may have probably been Benjamin Franklin’s “Poor Richard’s Almanack” in the US. Launched annually, between 1732 and 1758, it had a greater purpose: to promote his own business in printing and publishing. Considered as one of the “Founding Fathers” of the United States,

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8
Nov

Features of LinkedIn for Business: Far Beyond Relationship

At the beginning of LinkedIn’s implementation, many people had some resistance to this social media, both for lack of knowledge or for not believing in its full potential. Today it is noticed that directing LinkedIn to the business is more than important, it’s a need. In a retrospective analysis, many users neglected various functions when the platform was in its early

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24
Oct

The importance of the corporate blog to generate business

It’s no news that the customer behavior has changed; it sounds cliché to sell a different idea of traditional publicity. We are at a moment in which the people search on the internet before making a purchase decision. And interrupting the videos on YouTube to show your advertisement does not seem so convincing and attractive anymore (81% of people skip

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3
Oct

Globalization, talent retention, and measurement: major concerns for communicators across the globe

A lot of my work as a communicator is self-reflection. With so much change happening over the recent years I constantly question whether we as a consultancy move in a right direction and whether we are of value for our clients. Just several years ago I was adequately proficient in the classic PR toolset and was feeling safe using instruments

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