8
Nov

Features of LinkedIn for Business: Far Beyond Relationship

At the beginning of LinkedIn’s implementation, many people had some resistance to this social media, both for lack of knowledge or for not believing in its full potential. Today it is noticed that directing LinkedIn to the business is more than important, it’s a need. In a retrospective analysis, many users neglected various functions when the platform was in its early

Leia mais

24
Oct

The importance of the corporate blog to generate business

It’s no news that the customer behavior has changed; it sounds cliché to sell a different idea of traditional publicity. We are at a moment in which the people search on the internet before making a purchase decision. And interrupting the videos on YouTube to show your advertisement does not seem so convincing and attractive anymore (81% of people skip

Leia mais

3
Oct

Globalization, talent retention, and measurement: major concerns for communicators across the globe

A lot of my work as a communicator is self-reflection. With so much change happening over the recent years I constantly question whether we as a consultancy move in a right direction and whether we are of value for our clients. Just several years ago I was adequately proficient in the classic PR toolset and was feeling safe using instruments

Leia mais

13
Sep

How to choose a Public Relations agency

Choosing a public relations agency is not an easy task. Not fast either. Amid so many companies (B2B or B2C) seeking to strengthen their brand and visibility to raise new business, the public relations market offers a myriad of options, from boutique agencies, large global agencies, agencies specialized in specific segments of the industry… How to define the best option

Leia mais

3
Sep

The relationship with influencers in the course of time

The concept is recurring and sounds super modern, but history points to the Nineteenth Century. The emergence of influence marketing is not tied to social media, although we automatically think about relationships built with digital influencers. Humans have had influence over other people since the beginning of times. Some for leadership, others due to their charisma. Concept is actually pretty

Leia mais