Organizational Climate Survey: understanding your employees

With the numerous challenges imposed by the Brazilian economy over the recent years, companies have sought to optimize their resources to the maximum. Aiming for a healthy balance between investments and expenses, a term is increasingly high in the market: productivity. Since they are pursuing an increased productivity, organizations are practically being restructured. They change their planning, review processes, make

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Internal corporate communication: why should your company invest in the area?

Startup style offices are becoming more feasible among companies. Slide, ball pool, foosball table, table tennis, hammock area and what else a space of leisure can offer. This differential has been prioritized in companies, in addition to other benefits. However, 15Five conducted a survey and found that most of the employees (81%) prefer to work in a company where communication

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Measurement of results in communication: how to do it?

There was a period in which the measurement of results in communication was summarized in very basic and mostly quantitative criteria. Recently, with the explosion of the use of data analysis in several sectors, the communication started to be impacted as well. But why is it important to measure the results in communication? H. James Harrington, international quality adviser at

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Content for B2B companies: How to generate leads

Internet is out there and we must use it in favor of our own business. In other words, we must use and abuse of digital marketing and its techniques – SEO, inbound marketing and content marketing. Attracting new customers and maintaining the ones we already have are some of this model’s goals. Besides promoting your brand, it’s an important way

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Content Marketing: Transformation throughout the century

Public people and companies have been sharing their own stories for hundreds of years. One of the first may have probably been Benjamin Franklin’s “Poor Richard’s Almanack” in the US. Launched annually, between 1732 and 1758, it had a greater purpose: to promote his own business in printing and publishing. Considered as one of the “Founding Fathers” of the United States,

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