19
Jun

Investment in digital media: the world beyond views and clicks

Looking unceasingly for a larger number of views and reactions, some boosts bring a very low ROI (Return of Investment), and a false impression that communication on social media is not quite the best idea. For those who work with social media content push / boost, one of the most important metrics is the amount of audience reached (reach). Companies need to

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5
Jun

The relevance of Public Relations for IT companies

The Press Relations has a fundamental role in the communication activities of a company that wants to conquer a spontaneous space in the media through a good relationship with the journalists. We recently spoke here on our blog about why investing in press services. Now we would like to segment the topic and show how investing in PR for the IT segment

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14
May

What to measure on an engagement survey

The seek for increased productivity, specially in times of economic instability such as the one we currently face in Brazil, means that organizations have to be keen to maintain their employees even more motivated. Previously, I have written an article on the relevance of an organizational climate survey in this process. In this content, I will comment on the importance of an engagement survey. They look

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30
Apr

How to increase organic traffic with old content from your blog?

I have few certainties in life and one of them is that you want to see your company  with strong position in Google’s search engine. And if you still do not have this ambition, I am sorry to say you late. Inbound Marketing (attraction marketing), if well properly, is one of best ways to increase organic traffic to your website.

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3
Apr

Press Relation for fintech companies: how to do it?

You’ve probably heard about fintech companies. They are part of the 4th Industrial Revolution and have emerged to make financial services more intelligent and agile through technology. A result of the combination of two extremely important areas, finance and technology, fintech companies attract the attention of the press. This happens because fintech companies have an innovative and disruptive character. That

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