The seek for increased productivity, specially in times of economic instability such as the one we currently face in Brazil, means that organizations have to be keen to maintain their employees even more motivated. Previously, I have written an article on the relevance of an organizational climate survey in this process. In this content, I will comment on the importance of an engagement survey. They look
I have few certainties in life and one of them is that you want to see your company with strong position in Google’s search engine. And if you still do not have this ambition, I am sorry to say you late. Inbound Marketing (attraction marketing), if well properly, is one of best ways to increase organic traffic to your website.
You’ve probably heard about fintech companies. They are part of the 4th Industrial Revolution and have emerged to make financial services more intelligent and agile through technology. A result of the combination of two extremely important areas, finance and technology, fintech companies attract the attention of the press. This happens because fintech companies have an innovative and disruptive character. That
Do you know that corporate events as a marketing strategy may improve your relationship and brand positioning? Some of the great benefits of investing in these events are the recognition and the strengthening that they can create for your company facing the market, in order to increase sales and to help in the customer loyalty process, beyond, of course, to
Business-to-business, or B2B, is a common term in business. Unlike the otherwise famous B2C – in which companies sell to the end consumer – B2B selling is a more complex, rational and time-consuming task. In this post, we’ll show you how B2B digital marketing has become a great ally in communication, business generation, and engagement. B2B model The main challenge