12
Jul

How to choose a content agency

Here in Brazil, a content agency operates in the most varied market segments, for most of the industry’s verticals. In addition, it integrates the branch that is resuming its growth. Responsible for producing information, this activity has a main participation in the communication strategy of companies, groups, institutions, among others. The tasks required to fulfill the service create a complex

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5
Jul

Protagonists of the year: women’s football ascends in the pitch

Football goes way beyond the game played itself in the pitch. It’s a spectacle that brings together a nation to cheer for their country. The World Cup has always proved a mix of sensations to the supporters. Vibrating every second, crying and even trying to help your country’s manager, even on the other side of the television. In Brazil, it’s

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19
Jun

Investment in digital media: the world beyond views and clicks

Looking unceasingly for a larger number of views and reactions, some boosts bring a very low ROI (Return of Investment), and a false impression that communication on social media is not quite the best idea. For those who work with social media content push / boost, one of the most important metrics is the amount of audience reached (reach). Companies need to

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5
Jun

The relevance of Public Relations for IT companies

The Press Relations has a fundamental role in the communication activities of a company that wants to conquer a spontaneous space in the media through a good relationship with the journalists. We recently spoke here on our blog about why investing in press services. Now we would like to segment the topic and show how investing in PR for the IT segment

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14
May

What to measure on an engagement survey

The seek for increased productivity, specially in times of economic instability such as the one we currently face in Brazil, means that organizations have to be keen to maintain their employees even more motivated. Previously, I have written an article on the relevance of an organizational climate survey in this process. In this content, I will comment on the importance of an engagement survey. They look

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