9
Sep

Marketing for fintechs: tips for planning your communication

Fintechs, the digital companies that combine finance and technology, are gaining space in the market every day. For this reason, in this post we will address the marketing for fintechs, their challenges and opportunities. According to a survey by the Inter-American Development Bank, Brazil is the country with the highest number of fintechs among 18 nations evaluated. Of the 1,166

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22
Aug

B2B DIGITAL CAMPAIGNS: HOW NOT TO RUSH WITH THE RESULTS

Anyone who thinks B2B digital campaigns consist only of whitepapers, eBooks and reports is very much mistaken. As well as actions aimed at B2C, a good digital marketing strategy for the corporate audience also contemplates the most varied content formats. Whether it is to position the brand or to generate and nurture leads, actions involve blog, social media posts and

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19
Jul

PR agencies: the role of Public Relations in achieving business goals

You have set all plans, strategies and goals for your company: the commercial department works in conjunction with other areas and you have well-structured and efficient logistics. Nonetheless, it turns out that you’re still hearing about the need for branding, press relations, Google Ads, etc. Areas you may not understand very much, but which are associated with the universe of

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12
Jul

How to choose a content agency

Here in Brazil, a content agency operates in the most varied market segments, for most of the industry’s verticals. In addition, it integrates the branch that is resuming its growth. Responsible for producing information, this activity has a main participation in the communication strategy of companies, groups, institutions, among others. The tasks required to fulfill the service create a complex

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5
Jul

Protagonists of the year: women’s football ascends in the pitch

Football goes way beyond the game played itself in the pitch. It’s a spectacle that brings together a nation to cheer for their country. The World Cup has always proved a mix of sensations to the supporters. Vibrating every second, crying and even trying to help your country’s manager, even on the other side of the television. In Brazil, it’s

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