13
Mar

B2B Digital Marketing: achieving results through content

 Business-to-business, or B2B, is a common term in business. Unlike the otherwise famous B2C – in which companies sell to the end consumer – B2B selling is a more complex, rational and time-consuming task. In this post, we’ll show you how B2B digital marketing has become a great ally in communication, business generation, and engagement. B2B model The main challenge

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20
Feb

New partnership focused on Context Marketing

VIANEWS announces partnership with BrainsCorp, developer of the BRAINS platform, focused on engaging customers through advanced technologies for mobile devices. The platform is ideal for pre-determined geographic areas, being able to sustain campaigns and generate dynamic and contextualized content. The CRM data used by marketing is no longer enough to really comprehend customers. In order to really distinguish them, it

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15
Feb

SCHOTT hires VIANEWS for PR program in Brazil and Argentina

SCHOTT – a Germany-based technology group and international leader in the areas of special glass and glass-ceramic – has signed a contract with VIANEWS to consolidate and strengthen its brand in Latin America. As part of the strategy, VIANEWS will work in two ways. The first will be the launch of a symposium that will bring together global executives from

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15
Feb

Organizational Climate Survey: understanding your employees

With the numerous challenges imposed by the Brazilian economy over the recent years, companies have sought to optimize their resources to the maximum. Aiming for a healthy balance between investments and expenses, a term is increasingly high in the market: productivity. Since they are pursuing an increased productivity, organizations are practically being restructured. They change their planning, review processes, make

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24
Jan

Internal corporate communication: why should your company invest in the area?

Startup style offices are becoming more feasible among companies. Slide, ball pool, foosball table, table tennis, hammock area and what else a space of leisure can offer. This differential has been prioritized in companies, in addition to other benefits. However, 15Five conducted a survey and found that most of the employees (81%) prefer to work in a company where communication

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