23
Jun

VTEX DAY 2019 – One for the books!

VTEX DAY 2019, held on May 30 and 31, the largestt digital innovation event in Latin America, was a great success and a big hit! In addition to announcing the presence of the 44th President of the United States, Barack Obama, as the keynote speaker, all the Press Relations’ work performed by the VIANEWS team brought together 141 journalists to the event

Leia mais

19
Jun

Investment in digital media: the world beyond views and clicks

Looking unceasingly for a larger number of views and reactions, some boosts bring a very low ROI (Return of Investment), and a false impression that communication on social media is not quite the best idea. For those who work with social media content push / boost, one of the most important metrics is the amount of audience reached (reach). Companies need to

Leia mais

5
Jun

The relevance of Public Relations for IT companies

The Press Relations has a fundamental role in the communication activities of a company that wants to conquer a spontaneous space in the media through a good relationship with the journalists. We recently spoke here on our blog about why investing in press services. Now we would like to segment the topic and show how investing in PR for the IT segment

Leia mais

22
May

dunnhumby extends contract in Latin America

The excellent result of the work and activities accomplished by the VIANEWS team over the past year has resulted in an extension of dunnhumby’s contract with the agency. VIANEWS remains responsible for the brand’s Public Relations activities in Brazil, Chile and Colombia. In addittion, it’s now also responsible for the PR in Mexico, counting with the expertise of the local Hotwire team.

Leia mais

22
May

TransUnion hires VIANEWS to conduct a qualitative brand study

TransUnion, a company with IT solutions and services for credit and collection risk management, portfolio consulting and analysis, marketing intelligence and fraud prevention, hired VIANEWS for a brand image auditing and a brand reputation analysis service. VIANEWS initially performed a research of the social media and the volume of publications from the media outlets about TransUnion in the past 15 months. Posteriorly, the agency

Leia mais