TransUnion, a company with IT solutions and services for credit and collection risk management, portfolio consulting and analysis, marketing intelligence and fraud prevention, hired VIANEWS for a brand image auditing and a brand reputation analysis service. VIANEWS initially performed a research of the social media and the volume of publications from the media outlets about TransUnion in the past 15 months. Posteriorly, the agency
The seek for increased productivity, specially in times of economic instability such as the one we currently face in Brazil, means that organizations have to be keen to maintain their employees even more motivated. Previously, I have written an article on the relevance of an organizational climate survey in this process. In this content, I will comment on the importance of an engagement survey. They look
I have few certainties in life and one of them is that you want to see your company with strong position in Google’s search engine. And if you still do not have this ambition, I am sorry to say you late. Inbound Marketing (attraction marketing), if well properly, is one of best ways to increase organic traffic to your website.
Pedro Cadina, founder and CEO of VIANEWS, is the new member of the Regional Council for Latin America at the Global Alliance PR, the confederation of leading PR and Communication management associations and institutions who represents 160,000 professionals and academics around the world. Headquartered in Switzerland, the not-for-profit organization aims to raise professional standards globally. He takes the role of
The 44th President of the United States, President Barack Obama, comes to Brazil next month to be the keynote speaker of VTEX DAY, the main event of digital innovation in Latin America, which will be held in São Paulo, on May 30th and 31st. Hired by VTEX, the leader in digital retail technology, VIANEWS is responsible for disclosing and spreading