4
Dec

VIANEWS Hotwire manages BMC Software events in Mexico and Argentina

VIANEWS Hotwire handled press relations for the BMC Day Ciudad de México and BMC Day Buenos Aires events, held on October 4 and 24, respectively. These events are part of the annual roadshow of BMC Software, leader in software solutions supporting IT areas to transform traditional businesses into digital enterprises. In Mexico, BMC Day was attended by approximately 200 participants.

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25
Oct

Why media training?

By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This

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23
Oct

McAfee has a new PR agency for Latin America

VIANEWS Hotwire is McAfee’s newest PR agency for Latin America. The new contract will cover initially the launch of the Secure Home Platform in Argentina and Chile, Safe Family in Brazil and other smaller local campaigns, as well as hijacking news. At the end of October, a media training will be held for a local executive in São Paulo, Brazil,

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23
Oct

VIANEWS holds event on Data Science in Communications

The latest challenge for companies around its brands is Communications and data-driven Marketing. Due to that, VIANEWS has identified the importance of addressing data orientation at its event, which will be held on November 7th. “Data Science and Communication: Changes and Trends” will bring speakers to discuss data science in the Communications area. VIANEWS understands the simple data collection is

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15
Oct

Data Science and Communication: a successful union

Analytics that support evidence-based decision making are increasingly present in companies. At this point, Data Science and Communications go together to make the direction of assertive activities. If you work with communication and data science is not yet on your priority list, you should think better. According to Aberje (Brazilian Association of Business Communications), data orientation and context analysis are

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7
Oct

Marketing for Education: What are the opportunities for the sector?

Marketing has always played a key role when it comes to the education sector. A couple of years ago, it was easy to spot tons of ads spreaded on billboards, banners, flyers and in many other analogic medias. Enrollment in courses, schools or universities were taken in person. With the internet boom, that has changed. Nowadays it’s easier to find

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27
Sep

Rakuten Marketing introduces its new Communication agency in Brazil

The brazilian subsidiary of Rakuten Marketing, an affiliate and digital global marketing company, announces VIANEWS Hotwire as its new Public Relations agency. The agency onboard means a great effort in strategic communication for the company in order to promote a continuous relationship among the media. Although, VIANEWS will be responsible for content and social media management. With a strong presence

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