4
Dec

VIANEWS Hotwire manages BMC Software events in Mexico and Argentina

VIANEWS Hotwire handled press relations for the BMC Day Ciudad de México and BMC Day Buenos Aires events, held on October 4 and 24, respectively. These events are part of the annual roadshow of BMC Software, leader in software solutions supporting IT areas to transform traditional businesses into digital enterprises. In Mexico, BMC Day was attended by approximately 200 participants.

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25
Oct

Why media training?

By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This

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9
Sep

Marketing for fintechs: tips for planning your communication

Fintechs, the digital companies that combine finance and technology, are gaining space in the market every day. For this reason, in this post we will address the marketing for fintechs, their challenges and opportunities. According to a survey by the Inter-American Development Bank, Brazil is the country with the highest number of fintechs among 18 nations evaluated. Of the 1,166

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23
Aug

VIANEWS Hotwire Wins Dahua Technology Account in Latin America

Following the conquer of Dahua Technology’s account in Brazil last year, VIANEWS Hotwire is now the company’s new Public Relations and Digital Marketing agency for the Latin American region. The agency credits an important part of its performance to the Customer Success structure and the new market positioning. Dahua Technology LATAM’s service team will be formed by professionals from several

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23
Aug

VIANEWS Hotwire is the new communication agency of El Pescador, a KnowBe4 company

El Pescador, a KnowBe4 company and cybersecurity industry leader in Brazil, announces VIANEWS Hotwire as its new Public Relations agency. VIANEWS will develop a strategic communication planning, focusing on demands of the brand through press releases, blog content, social media, among others. Incorporated by KnowBe4 – the world’s largest phishing simulation, security and phishing simulation awareness worldwide used by more

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22
Aug

B2B DIGITAL CAMPAIGNS: HOW NOT TO RUSH WITH THE RESULTS

Anyone who thinks B2B digital campaigns consist only of whitepapers, eBooks and reports is very much mistaken. As well as actions aimed at B2C, a good digital marketing strategy for the corporate audience also contemplates the most varied content formats. Whether it is to position the brand or to generate and nurture leads, actions involve blog, social media posts and

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22
Jul

VIANEWS attends #HotwIreland19

VIANEWS has attended another edition of Bootcamp, an annual event organized by Hotwire, involving all its offices around the world, as well as its partner agencies. Held between July 16 and 18, 2019, the city chosen for this edition was Dublin, Ireland. Our team was represented by CEO Pedro Cadina and Senior Account Executive LATAM Gabriel Marson. #HotwIreland19’s first day

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