VIANEWS Hotwire handled press relations for the BMC Day Ciudad de México and BMC Day Buenos Aires events, held on October 4 and 24, respectively. These events are part of the annual roadshow of BMC Software, leader in software solutions supporting IT areas to transform traditional businesses into digital enterprises. In Mexico, BMC Day was attended by approximately 200 participants.
By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This
VIANEWS has attended another edition of Bootcamp, an annual event organized by Hotwire, involving all its offices around the world, as well as its partner agencies. Held between July 16 and 18, 2019, the city chosen for this edition was Dublin, Ireland. Our team was represented by CEO Pedro Cadina and Senior Account Executive LATAM Gabriel Marson. #HotwIreland19’s first day
About a year after launching its digital platform for individual investment – ABC Personal –, Banco ABC Brasil reinforces its strategy of increasingly becoming able to face the challenges of the digital economy. On July the 4th, the bank presented the journalists with the ABC Innovation Lab, a space developed to promote innovation with a focus on intrapreneurship. VIANEWS, the
Here in Brazil, a content agency operates in the most varied market segments, for most of the industry’s verticals. In addition, it integrates the branch that is resuming its growth. Responsible for producing information, this activity has a main participation in the communication strategy of companies, groups, institutions, among others. The tasks required to fulfill the service create a complex
Football goes way beyond the game played itself in the pitch. It’s a spectacle that brings together a nation to cheer for their country. The World Cup has always proved a mix of sensations to the supporters. Vibrating every second, crying and even trying to help your country’s manager, even on the other side of the television. In Brazil, it’s
DATA2Go, a specialist in market intelligence and BI, announces VIANEWS as its new communications agency. The VIANEWS team will develop a strategic marketing and communication plan based on the demands of the brand, which include redesigning the website and social media, as well as most relevant announcements for the media. Specialized in driving the digital transformation of B2B companies through Data