4
Dec

VIANEWS Hotwire manages BMC Software events in Mexico and Argentina

VIANEWS Hotwire handled press relations for the BMC Day Ciudad de México and BMC Day Buenos Aires events, held on October 4 and 24, respectively. These events are part of the annual roadshow of BMC Software, leader in software solutions supporting IT areas to transform traditional businesses into digital enterprises. In Mexico, BMC Day was attended by approximately 200 participants.

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25
Oct

Why media training?

By Rita Martins The purpose of promoting a brand or a client is to obtain editorial space in the media. This is the focus of a press officer. Press releases and agenda suggestions have the objective of capturing reporters’ attention to a given subject. Certain clients, however, believe that this strategy alone is sufficient – which is a mistake. This

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22
May

dunnhumby extends contract in Latin America

The excellent result of the work and activities accomplished by the VIANEWS team over the past year has resulted in an extension of dunnhumby’s contract with the agency. VIANEWS remains responsible for the brand’s Public Relations activities in Brazil, Chile and Colombia. In addittion, it’s now also responsible for the PR in Mexico, counting with the expertise of the local Hotwire team.

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22
May

TransUnion hires VIANEWS to conduct a qualitative brand study

TransUnion, a company with IT solutions and services for credit and collection risk management, portfolio consulting and analysis, marketing intelligence and fraud prevention, hired VIANEWS for a brand image auditing and a brand reputation analysis service. VIANEWS initially performed a research of the social media and the volume of publications from the media outlets about TransUnion in the past 15 months. Posteriorly, the agency

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14
May

What to measure on an engagement survey

The seek for increased productivity, specially in times of economic instability such as the one we currently face in Brazil, means that organizations have to be keen to maintain their employees even more motivated. Previously, I have written an article on the relevance of an organizational climate survey in this process. In this content, I will comment on the importance of an engagement survey. They look

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30
Apr

How to increase organic traffic with old content from your blog?

I have few certainties in life and one of them is that you want to see your company  with strong position in Google’s search engine. And if you still do not have this ambition, I am sorry to say you late. Inbound Marketing (attraction marketing), if well properly, is one of best ways to increase organic traffic to your website.

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19
Apr

New member of LATAM Regional Council of Global Alliance PR

Pedro Cadina, founder and CEO of VIANEWS, is the new member of the Regional Council for Latin America at the Global Alliance PR, the confederation of leading PR and Communication management associations and institutions who represents 160,000 professionals and academics around the world. Headquartered in Switzerland, the not-for-profit organization aims to raise professional standards globally. He takes the role of

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