Raquel Cruz


The relevance of Public Relations for IT companies

The Press Relations has a fundamental role in the communication activities of a company that wants to conquer a spontaneous space in the media through a good relationship with the journalists. We recently spoke here on our blog about why investing in press services. Now we would like to segment the topic and show how investing in PR for the IT segment

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Selling through corporate events: how to get into this marketing strategy

Do you know that corporate events as a marketing strategy may improve your relationship and brand positioning? Some of the great benefits of investing in these events are the recognition and the strengthening that they can create for your company facing the market, in order to increase sales and to help in the customer loyalty process, beyond, of course, to

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