Joseane Carmo

22
May

dunnhumby extends contract in Latin America

The excellent result of the work and activities accomplished by the VIANEWS team over the past year has resulted in an extension of dunnhumby’s contract with the agency. VIANEWS remains responsible for the brand’s Public Relations activities in Brazil, Chile and Colombia. In addittion, it’s now also responsible for the PR in Mexico, counting with the expertise of the local Hotwire team.

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22
May

TransUnion hires VIANEWS to conduct a qualitative brand study

TransUnion, a company with IT solutions and services for credit and collection risk management, portfolio consulting and analysis, marketing intelligence and fraud prevention, hired VIANEWS for a brand image auditing and a brand reputation analysis service. VIANEWS initially performed a research of the social media and the volume of publications from the media outlets about TransUnion in the past 15 months. Posteriorly, the agency

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13
Mar

B2B Digital Marketing: achieving results through content

 Business-to-business, or B2B, is a common term in business. Unlike the otherwise famous B2C – in which companies sell to the end consumer – B2B selling is a more complex, rational and time-consuming task. In this post, we’ll show you how B2B digital marketing has become a great ally in communication, business generation, and engagement. B2B model The main challenge

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21
Dec

Measurement of results in communication: how to do it?

There was a period in which the measurement of results in communication was summarized in very basic and mostly quantitative criteria. Recently, with the explosion of the use of data analysis in several sectors, the communication started to be impacted as well. But why is it important to measure the results in communication? H. James Harrington, international quality adviser at

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16
Dec

SUSE expands PR Program in Latin America under VIANEWS coordination

Ten months after starting the Public Relations project for SUSE in Brazil with VIANEWS, the German company has decided to expand its PR program in Latin America. Starting in January 2019, SUSE will seek to further strengthen its brand in the region, adding Mexico to its communication project. The coordination will be carried out by VIANEWS, which will count on

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