You have set all plans, strategies and goals for your company: the commercial department works in conjunction with other areas and you have well-structured and efficient logistics. Nonetheless, it turns out that you’re still hearing about the need for branding, press relations, Google Ads, etc. Areas you may not understand very much, but which are associated with the universe of PR agencies and that might bring benefits to your business.
If Public Relations activities were already important in the past, in the current digital age, with everyone communicating and connected to online information, it can be considered a paramount. But if you don’t know what a PR agency does, don’t worry, we’ll tell you!
PR agencies: what is the Public Relations day to day operations?
PR agencies are responsible for caring for and maintaining your company’s reputation in all media. They should also ensure that your proper message reaches your target audience: press, consumer, potential customers, employees, partners, sponsors, among others. The content is made and tailored to meet the characteristics of each audience and channel, in order to bring many advantages to your company. From a more outstanding presence to new business.
Nobody wants to think about that, am I right? The attention you give to all business areas is precisely to avoid being spotted on any of these situations. But if, and I might say, a big if… If your company finds itself into a crisis, this is also a PR agency activity. A good PR team does not only manage the critical moment, but also conducts an official statement, foresees and prepares a management plan. The absence of a good crisis management can negatively impact your image and sales, while good crisis management can reverse the situation totally.
Social Media Management
Managing your brand on social media is more than registering a new Facebook account. This is because each network has its own language and a different audience. In addition to creating content specific to each of the channels your business is present in, the PR agency will monitor and track mentions of your brand and its competitors, preventing a simple comment from turning into a crisis. Furthermore, social media open a channel for direct and public communication with your customer. Therefore, it’s essential to treat these channels carefully, besides sharing content whenever possible.
Although social media help the communications with your customer, nothing beats the personal contact. One of the important points of a PR strategy is to ensure that the company attends the most relevant events in the industry. In there, you’ll meet in person journalists, clients, partners, and even check out what your competitors are producing. If an event is well structured, it can result in long partnerships and increase the result of your sales. It will also be an opportunity to stand out in social media and in the press.
Do you comprehend now how much PR agencies can do for your business? Investing in PR could be the differential between your competitors and you. In addition, they help your company to build a more direct relationship with its employees, the market, and customers.