August 2019

23
Aug

VIANEWS Hotwire Wins Dahua Technology Account in Latin America

Following the conquer of Dahua Technology’s account in Brazil last year, VIANEWS Hotwire is now the company’s new Public Relations and Digital Marketing agency for the Latin American region. The agency credits an important part of its performance to the Customer Success structure and the new market positioning. Dahua Technology LATAM’s service team will be formed by professionals from several

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23
Aug

VIANEWS Hotwire is the new communication agency of El Pescador, a KnowBe4 company

El Pescador, a KnowBe4 company and cybersecurity industry leader in Brazil, announces VIANEWS Hotwire as its new Public Relations agency. VIANEWS will develop a strategic communication planning, focusing on demands of the brand through press releases, blog content, social media, among others. Incorporated by KnowBe4 – the world’s largest phishing simulation, security and phishing simulation awareness worldwide used by more

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22
Aug

B2B DIGITAL CAMPAIGNS: HOW NOT TO RUSH WITH THE RESULTS

Anyone who thinks B2B digital campaigns consist only of whitepapers, eBooks and reports is very much mistaken. As well as actions aimed at B2C, a good digital marketing strategy for the corporate audience also contemplates the most varied content formats. Whether it is to position the brand or to generate and nurture leads, actions involve blog, social media posts and

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