December 2018

21
Dec

Measurement of results in communication: how to do it?

There was a period in which the measurement of results in communication was summarized in very basic and mostly quantitative criteria. Recently, with the explosion of the use of data analysis in several sectors, the communication started to be impacted as well. But why is it important to measure the results in communication? H. James Harrington, international quality adviser at

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16
Dec

SUSE expands PR Program in Latin America under VIANEWS coordination

Ten months after starting the Public Relations project for SUSE in Brazil with VIANEWS, the German company has decided to expand its PR program in Latin America. Starting in January 2019, SUSE will seek to further strengthen its brand in the region, adding Mexico to its communication project. The coordination will be carried out by VIANEWS, which will count on

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16
Dec

Hillstone Networks chooses VIANEWS in Brazil

At the moment of expansion and bet in the Brazilian market with strategic repositioning, Hillstone Networks, network security solutions provider, chooses VIANEWS as its Public Relations agency. This achievement reinforces the agency’s expertise and highlights the program developed for companies from the cybersecurity segment. The initial challenge is to present and establish the brand at a national level, targeting the

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6
Dec

Content for B2B companies: How to generate leads

Internet is out there and we must use it in favor of our own business. In other words, we must use and abuse of digital marketing and its techniques – SEO, inbound marketing and content marketing. Attracting new customers and maintaining the ones we already have are some of this model’s goals. Besides promoting your brand, it’s an important way

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