November 2018

23
Nov

Content Marketing: Transformation throughout the century

Public people and companies have been sharing their own stories for hundreds of years. One of the first may have probably been Benjamin Franklin’s “Poor Richard’s Almanack” in the US. Launched annually, between 1732 and 1758, it had a greater purpose: to promote his own business in printing and publishing. Considered as one of the “Founding Fathers” of the United States,

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13
Nov

VIANEWS is Dahua’s new PR and digital marketing agency!

  A leading solution provider in the global video surveillance industry, Dahua Technology is now part of VIANEWS Hotwire’s customer base in Brazil. With nearly 13,000 employees worldwide – half of them focused on engineering and R&D –, Dahua has its products, services and solutions used in more than 180 countries and regions. Founded in 2001, its mission is to

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12
Nov

We have won Jatobá 2018 Award!

We are very proud to announce we have won Jatobá 2018 Award, the main award for PR and Communication agencies, in the category “International PR”. The case “Combating cyber attacks and fake news in Latin America” is part of the PR program we have developed for the cyber security company and our client since 2014, FireEye. The job comprehends Brazil,

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8
Nov

Features of LinkedIn for Business: Far Beyond Relationship

At the beginning of LinkedIn’s implementation, many people had some resistance to this social media, both for lack of knowledge or for not believing in its full potential. Today it is noticed that directing LinkedIn to the business is more than important, it’s a need. In a retrospective analysis, many users neglected various functions when the platform was in its early

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