October 2018

24
Oct

The importance of the corporate blog to generate business

It’s no news that the customer behavior has changed; it sounds cliché to sell a different idea of traditional publicity. We are at a moment in which the people search on the internet before making a purchase decision. And interrupting the videos on YouTube to show your advertisement does not seem so convincing and attractive anymore (81% of people skip

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17
Oct

dunnhumby extends contract to Latin America and Africa

dunnhumby, a global leader in consumer data science, and a public relations client of VIANEWS  in Brazil, has just expanded the scope of work to three other Latin American countries, plus South Africa. Brazil will be the hub of the project and the interface for the client. With a global presence and deep expertise in retail, the company has in

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17
Oct

Media from Brazil and Mexico attend Commvault Go event, in the USA

On October 9-11, Commvault – a customer of VIANEWS and a recognized global leader in backup, recovery, the cloud and data management across any hybrid environment – hosted its annual customer conference, Commvault GO. This year, the event was headquartered in the city of Nashville, the capital of Tennessee and the Country Music. VIANEWS, represented by its senior account executive, Gabriel

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17
Oct

Hotwire’s Chief Development Officer visits VIANEWS

At the end of September, VIANEWS team received a visit from Andy West, Chief Development Officer at Hotwire Global. It was three intense days of meetings with clients, presentations and workshops. In addition to leading the Group’s new business development area around the world, Andy is part of the Board of Directors of AMEC (International Association for the measurement and

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3
Oct

Globalization, talent retention, and measurement: major concerns for communicators across the globe

A lot of my work as a communicator is self-reflection. With so much change happening over the recent years I constantly question whether we as a consultancy move in a right direction and whether we are of value for our clients. Just several years ago I was adequately proficient in the classic PR toolset and was feeling safe using instruments

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