July 2018

20
Jul

How brands can protect themselves against fake news

Certainly, the internet is the greatest invention of the human being in the last century. It shortened distances, expanded access to knowledge and, consequently, to information. It democratized the news through social media, making the ordinary citizen an important source of information as a communication group. Despite the numerous benefits, we witness some atrocities and one of the latest is

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13
Jul

The World Cup of media phenomena

Good friends of our blog, it’s been a nice ride. France have won the championship with undeniable performances from their midfield and attack, but the reflection here on the World Cup revolves around a retrospective regarding the communications. Those who have followed this Cup minimally have probably noticed a latent difference that has been occurring in comparison with the other

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